(Photo courtesy University Press of Kentucky)

Now and then along comes a memoir that is about so much more than the person. “Changing the Game: My Career in Sports Marketing” chronicles not only the life, aspirations and entrepreneurial accomplishments of Jim Host, but also the origins or such Blue Grass icons as Rupp Arena and the Kentucky Horse Park. Host is credited with creating college sports marketing. But this man who says he “can’t sleep fast enough” has also been a key player in Kentucky politics and government. We spend the hour with Jim Host. Hang on. It’s quite a ride.